Web Design & Branding

Denver Preschool Program

Design Director: Sitemap, Wireframes, Branding, Creative Direction, and User Interface

Lead Designer: Branding and Creative Direction

A Radish Lab Project

Role & Responsibilities

Awards & Recognitions

The Denver Preschool Program is a nonprofit based in Denver, Colorado helping to provide access to affordable preschool for all families. They’d outgrown both their brand and website, neither was serving their organizational goals or fully representing their vision for the future.

A Refreshed Brand

Balancing whimsy & function

An image with the Denver Preschool Program brand colors and snippets of the brand in use

The Problem: At the start of the project, work the DPP team was producing had already started to stray from their brand guidelines, especially around color usage. While the tones stayed within their primary-color color scheme, newer branded materials had started to stray outside the official brand guide. The original palette lacked the bright, vibrant energy that the team brought to their work–it didn’t feel like the brand for an organization centered around children and learning–and also had some significant accessibility concerns.

The Solution: Staying within their original primary colors color scheme, the new brand amps up the vibrancy bringing more of the pre-K fun and playfulness into their identity. Playful layered buttons that look like liThe refreshed palette prioritizes WCAG Accessibility Compliance to ensure that their new brand and website are meeting all necessary standards for users with impairments so that all users can navigate their content.

A User-Focused Experience

Strategic, audience-informed design

The Problem: The current site had expanded in many directions as the organization grew and evolved over the last few years, resulting in a site structure and navigation that made it challenging to know where to look for key information. User feedback consistently highlighted navigational challenges, density of information and an overall confusion on how to find basic information about DPP’s programs and eligibility rules.

The Solution: At the site navigation level, by focusing on the two audience buckets that all DPP users can be sorted into–Families and Providers–the new experience ensured a clear user path for any new or old DPP users to navigate to the information most relevant to them and their needs. From a content and design perspective, redundant information and overly-distributed pages were streamlined into single point of reference pages with clear calls to action throughout the site.

As Design Director, I was involved in the project from start to finish–from the initial proposal and pitch thru to quality assurance and launch and the entire design process in between.

Design Direction of: Sitemap, Wireframes, Branding, User Interface, Quality Assurance

In my capacity as Design Director, I’m responsible for writing and managing. the production of all case studies. To read more about the process for this project, check out the official Radish Lab case study here.

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