2020 was an election year like no other, which meant that the field was saturated with campaigns trying to get as many people to the polls as possible. One of the only things Faith in Action requested was that when creating the brand to stay away from anything that could read as partisan. FIA is a nonpartisan organization and the goal of their campaign was to get anyone and everyone, regardless of affiliation, to use their right to vote. Instead of using typical reds and blues, Rise and Vote utilizes a warm palette of orange and coral that feels approachable and accessible, with black and white to provide graphic contrast when needed.

Accessibility and ease of use was another priority for FIA’s team – their corporate level team would be making some of the graphics and distributing information, but people at the community level would also need to be generating graphics within the campaign’s brand. This meant that the everything from the typography to graphic elements to the templates themselves needed to be easy to use. The typography for this campaign included two typefaces–Work Sans and Rajdhani–both were available on Google Fonts and Adobe Fonts, providing ample access for anyone generating content while also adding contrast to the branded assets through mixing of the two fonts.