Campaign Design & Strategy
Reimagine Public Health
Lead Designer & Campaign Strategist
Campaign Concepts + Strategy, Visual Identity, Splash Page Design, Interactive Quiz Design, Social Media Campaign, Newsletter Design, Swag Design, Animation, Video Storyboard + Direction, Project Management
Role & Responsibilities
Awards & Recognitions
As the COVID-19 pandemic wreaked havoc around the world for almost two years leaving no one untouched by the devastation of the virus, Vital Strategies seized the moment when public health is at the forefront of society to announce their new tagline: Reimagine Public Health.
The Campaign
____________ is Public Health.
For the launch of the new tagline, Vital Strategies wanted to do accomplish two things: share their excitement and optimism for the future of public health and to reiterate that public health is so much more than COVID, vaccines and masks.
To articulate our enthusiasm around the future of public health we crafted a narrative that carried across multiple mediums–a splash page, anthem video, and social media statement graphics–all around why now, why us and to rally the sector and advocates to get to work. Monopolizing on the fact that the general public does not know much about public health, we turned to quizzes and human-centric stories to showcase how much public health encompasses. We curated a quiz (web based and on IG stories) that included some basics of public health and highlighted our areas of focus, and then turned to our community and asked them: what is public health to you? Their answers were compiled in a series titled ____ is Public Health which was shared widely across all social media platforms.
The campaign launched on October 25th, 2021, taking over Vital Strategies website and social media platforms until October 29th. The ____ is Public Health content ran until November 19th, 2021.
During the run of the campaign, the splash page took over the Vital Strategies homepage, asking users to watch the video, engage with the campaign on social, and take the public health knowledge quiz.
The campaign prioritized Instagram–both posts and reels–as the primary platform. Due to the statement-driven nature of the campaign, incorporating animation brought additional emphasis and excitement to the branded content.
#ReimaginePublicHealth +
________ is Public Health
The social media campaign ran across Instagram, Facebook, Twitter, and LinkedIn for 4 weeks and included over 400 graphics posted across our pages, influencer pages, and shareable assets translated into multiple languages to amplify our global community. Instagram, being the most visual platform, is the best place to see the campaign as a whole.
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