Campaign Branding & Design
Masrhall Plan for Moms: Advocacy Campaign
Role & Responsibilities
Lead Designer
This work was done at The Soze Agency.
The COVID-19 pandemic has not left anyone untouched. But, in January 2021 Girls Who Code–a nonprofit on a mission to close the gender gap in technology–decided it was time to get everyone’s attention with how much harder women–mother’s in particular–have been hit during the highly unprecedented time.
Full page, 50 prominent females.
The kick-off to what became a larger campaign and initiative involved two full-page ads: one in the New York Times, the other in the Washington Post.
The Marshall Plan** for Moms campaign, initiated and organized by Girls Who Code, featured 50 prominent women across politics, entertainment, activism and more. The initial advocacy ad was addressed to President Biden asking his administration to make support for moms a priority in his first 100 days. The first ad was so successful, a second ad in The Washington Post followed, this time featuring 50 prominent men in support of this initiative. The ads were run in tandem with a push across social media platforms.
**The original Marshall Plan was American legislation passed in 1948 providing over $13 billion in economic recovery programs to Western Europe after the end of World War II.
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